Is your data safe? I am not speaking of firewalls or network security. Is your data safe from internal sources (employees and partners)?
If you have ever managed a sales organization, you know the importance of a CRM solution. The most popular are ACT! and Goldmine. These are both wonderful solutions. But what is keeping your data in-house? Have you ever interviewed new experienced sales associates and find that their employment comes with their own database? I know I have always taken my database with me.
It is time to secure our data in-house. If you use a solution, make sure it prohibits exports. Goldmine software and new web based solutions like SalesForce.com can prohibit this feature.
It is time to lock down our data. We are only as good as our last sale and we are only protected in our current solution.
Make the change now.
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Written By: Scott Lichtenstein

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